Privacy Policy

Last updated: August 27, 2026

At Moro Heritage, accessible at https://moroheritage.com, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains what information we collect, how we use it, with whom we may share it, and the rights available to you when you visit our website, create an account, contact us, or place an order.

1. Who We Are

Moro Heritage is an online store offering authentic Moroccan handcrafted products.

For the purposes of applicable data-protection laws, the data controller is:

Business name: Moroheritage
Trading name: Moro Heritage
Business address: FEZ, Morocco
Email:  contact@moroheritage.com
Website: https://moroheritage.com

2. Information We Collect

Depending on how you interact with our website, we may collect the following information:

Information You Provide

When you place an order, create an account, subscribe to our newsletter, submit a review, or contact us, we may collect:

• Your first and last name;

• Billing and shipping addresses;

• Email address;

• Telephone number;

• Account username and password;

• Order details and purchase history;

• Product reviews, comments, or messages;

• Customer-service communications;

• Marketing preferences; and

• Any other information you voluntarily provide.

Payment Information

Payments are processed through secure third-party payment providers. Moro Heritage does not normally store your complete bank-card details.

Payment providers may collect information such as your card details, billing address, transaction identifier, payment status, and fraud-prevention data in accordance with their own privacy policies.

Information Collected Automatically

When you browse our website, certain technical information may be collected automatically, including:

• IP address;

• Browser type and version;

• Device type and operating system;

• Referring and visited pages;

• Date and time of access;

• Approximate location;

• Cookie identifiers; and

• Information about how you interact with our website.

3. How We Use Your Information

We may use your personal information to:

• Process, confirm, and deliver your orders;

• Manage payments, refunds, returns, and exchanges;

• Create and manage your customer account;

• Communicate with you about an order or request;

• Provide customer support;

• Detect and prevent fraud, abuse, and security incidents;

• Improve our website, products, and customer experience;

• Maintain business, accounting, and tax records;

• Send newsletters or promotional offers when you have agreed to receive them;

• Request or display product reviews;

• Comply with applicable legal obligations; and

• Establish, exercise, or defend legal claims.

We will not sell or rent your personal information to third parties.

4. Legal Bases for Processing

Where applicable, we process your personal information on one or more of the following legal bases:

• Contract: processing is necessary to fulfil your order or provide a service you requested;

• Consent: you have given us permission, for example to receive marketing communications or accept optional cookies;

• Legal obligation: processing is required for tax, accounting, consumer-protection, or other legal requirements; and

• Legitimate interests: processing is necessary to operate, secure, and improve our business, provided that these interests do not override your fundamental rights.

Moro Heritage processes personal data in accordance with applicable laws, including Moroccan Law No. 09-08 concerning the protection of individuals with regard to the processing of personal data. Where applicable, we also respect the requirements of the General Data Protection Regulation (GDPR).

5. Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate correctly, remember your preferences, understand website usage, and, where you consent, support analytics or marketing activities.

Cookies may include:

• Essential cookies: required for the shopping cart, checkout, account login, security, and basic website functions;

• Preference cookies: remember choices such as language, currency, or display settings;

• Analytics cookies: help us understand how visitors use our website; and

• Marketing cookies: may be used to measure campaigns or display relevant advertising.

Where required by law, non-essential cookies will only be placed after you provide your consent. You can change or withdraw your choices through our cookie settings or your browser settings.

Disabling certain cookies may affect the operation of the website, shopping cart, or checkout.

6. WooCommerce and Customer Orders

Our online store is powered by WooCommerce. When you place an order, information including your name, contact details, billing address, shipping address, selected products, and order information is processed so that we can complete the transaction.

We retain order information for the period necessary to provide customer support and comply with accounting, tax, fraud-prevention, and legal obligations.

7. Sharing Your Information

We may share only the information necessary with trusted service providers that help us operate our business, including:

• Payment processors;

• Hosting and website-security providers;

• Delivery companies and postal services;

• Email and customer-communication services;

• Analytics and performance services;

• Accounting, legal, and professional advisers;

• Fraud-prevention services; and

• Government or regulatory authorities when legally required.

These providers may process personal information only to perform their services or comply with their own legal obligations.

We may also disclose information if reasonably necessary to protect the rights, property, safety, or security of Moro Heritage, our customers, or others.

8. International Data Transfers

Because we sell products internationally and use service providers that may operate in different countries, your personal information may be processed outside Morocco or outside your country of residence.

Where required, we take reasonable steps to ensure that international transfers are protected by appropriate legal, contractual, and technical safeguards.

9. Data Retention

We keep personal information only for as long as necessary for the purposes described in this Privacy Policy.

The applicable retention period depends on the type of information and may be determined by:

• The duration of your customer account;

• The time required to process and support your order;

• Legal, accounting, and tax obligations;

• Fraud-prevention and security requirements; and

• Applicable limitation periods for legal claims.

When information is no longer required, we will delete, anonymise, or securely archive it as required by law.

10. How We Protect Your Information

We use reasonable administrative, technical, and organisational measures to protect personal information against unauthorised access, disclosure, alteration, loss, or misuse.

These measures may include secure connections, access restrictions, updates, backups, monitoring, and trusted payment processors.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

11. Your Privacy Rights

Depending on your location and the applicable law, you may have the right to:

• Request access to your personal information;

• Correct inaccurate or incomplete information;

• Request deletion of your information;

• Object to or restrict certain processing;

• Withdraw your consent at any time;

• Request a portable copy of certain information;

• Opt out of marketing communications; and

• Submit a complaint to a competent data-protection authority.

To exercise your rights, contact us at [privacy@moroheritage.com]. We may need to verify your identity before completing your request.

If you believe your rights under Moroccan data-protection law have been violated, you may also contact the Commission Nationale de contrôle de la protection des Données à caractère Personnel (CNDP).

12. Marketing Communications

If you subscribe to our newsletter or agree to receive promotional messages, we may send you information about new products, artisan stories, collections, and special offers.

You can unsubscribe at any time by:

• Clicking the “Unsubscribe” link included in our emails; or

• Contacting us at [contact@moroheritage.com].

Unsubscribing from marketing will not prevent us from sending essential messages relating to your account, order, payment, delivery, or customer-service request.

13. Product Reviews and Public Content

If you submit a product review or comment, the name or display name you provide, your rating, and the content of your review may be displayed publicly on our website.

Please do not include sensitive or unnecessary personal information in reviews or public comments.

14. Children’s Privacy

Our website and products are not directed at children under the age of 16, and we do not knowingly collect personal information from children without appropriate parental or legal consent.

If you believe that a child has provided us with personal information, please contact us so that we can review and, where appropriate, delete it.

15. Third-Party Links

Our website may contain links to third-party websites, social-media platforms, or external services.

We are not responsible for the privacy, security, or content practices of those third parties. We encourage you to review their privacy policies before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy when our practices, services, technologies, or legal obligations change.

The revised version will be published on this page with a new “Last updated” date. We encourage you to review this page periodically.

17. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, contact us at:

Moro Heritage
Email: [Contact@moroheritage.com
Address: FEZ, Morocco
Website: https://moroheritage.com